FutureM - September 12 - 16, 2011
Optimizing Your Online Display Advertising Spend, With Pixel-Free Implementation

With online marketing budgets shifting to display advertising, brand marketers and agencies are continuously facing new challenges. What you think you know about your client’s customer base may be incomplete and the data about who is buying from you may be surprising. In this presentation, we will discuss ways to reach online consumers through display advertising whether it is for customer awareness, predicting buyers or retaining loyal customers. Also learn how a pixel-free approach, the first of its kind, addresses the challenges with coverage, scale, web page performance and time to implement.

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