FutureM - September 12 - 16, 2011
Has M-Commerce Finally Arrived? Consumers, Technology and What the Digital Wallet Means for You
With the recent launches of Google Wallet and Square, eBay’s acquisition of Where, and the growing availability of NFC-enabled smartphones, there is a growing sense in the media world that the promises of mobile-enabled e-commerce are finally here. But what does this mean for advertisers? This panel will bring together some of the leading voices in the space – including Google and others – to discuss the future of mobile commerce and separate fact from fiction regarding what’s next in this growing space.

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